Grammar counts. Spelling counts. Constructing a well thought-out paragraph complete with coherent sentences counts. You'd be surprised how many people argue about those points. In this final instalment of a series about the three aspects of being a fiction creator, I'm going to talk about writing. The craft of writing well. Oddly, this is the part of the equation which causes many writers and readers to argue. There's certainly an idea out there that the quality of the story is the most important part. Grammar, formatting, cover art -- all those things don't matter if the story is good enough. Part of me wants to agree.