News

Please consider completing my Reader Survey

February 19, 2012

I’d really appreciate it if you took a few minutes to answer some questions about what and how you read. Each question is optional, and the survey is anonymous, so answer only those questions you want to.

I’d like feedback both from people who’ve read my work and who haven’t, so please feel free to send your reader friends the survey. The direct link to the survey is http://www.surveytool.com/s/SDD4390C0B. The more the merrier!

Thank you for helping me understand better how people find books they want to read.

Tiny Love Stories

February 19, 2012

Like twitfic? Like SF love stories? Check out the twitter love story contest at SpecFicNZ. Anyone can vote on their favourites, so go read them and vote.

(Yes, I wrote one of them. No, I won’t tell you which one until voting is over.)

Promo

February 10, 2012

Here’s a promo for the podcast of the Beauty of Our Weapons, slated to begin March 1, 2012. Find out how to subscribe for free here.

[audio:http://www.archive.org/download/TheBeautyOfOurWeaponsPromo/promo-pre.mp3]

Download

Giving Away the Store

February 3, 2012

Are markets and tools for independent authors doing us a favour or is it the other way around? (Free hint: it’s the latter.) So why are they acting like they’ve got us by the short hairs?

It seems like every week there is some new tool or service for people who want to publish their own work. For independent authors, this is great news. However, I’ve noticed a disturbing new trend among these new offerings: as a participant or user, you are required to give away some of the rights to your work for no real compensation.

Amazon’s KDP Select was the first to catch my eye. I know plenty of people who made some of their books available exclusively on Amazon as per the requirement for the Kindle Select program, and have seen an increase in sales. Others have seen very little return for removing their books from other markets. Whether it “works” or not, to my mind the exclusivity requirement isn’t worth any amount of marketing advantage; requiring me to remove my work from other markets is a deal breaker for me.

However, it seems that the KDP Select model is catching on. Apple’s new iBooks Author requires books which are made using this tool to be sold exclusively in Apple’s iBookstore. You have the option to offer it for free at the iBookstore and sell it elsewhere, but if you want to charge for it on the iBookstore, you have to give Apple the exclusive contract.

Like Amazon, here Apple is making a very interesting statement – your independent work is valuable, so valuable indeed that we want to be the only ones who can sell it. This is essentially the same as a publishing company requiring exclusive rights to your work, a typical part of a traditional publishing contract. But those contracts also involved providing the author with something for those exclusive rights – cash.

Apple and Amazon are offering their marketplace and their tools as if they were equivalent to a publishing advance. Certainly we all may disagree on how much Amazon’s market or Apple’s software is worth, but I’d argue that even the most meagre advance from the traditional publishing industry is worth more than what these companies are offering independent authors.

It’s not just exclusivity that’s a problem. Recently, those of us who market our work by making serialized audio podcasts of our stories have been following the story of ACX. ACX is an Amazon company which is a clearinghouse for audiobooks, sold on Audible and iTunes. They are marketing themselves as an option for independents and small presses, but recently have made it clear that they are not willing to work with any novel which is available as a podcast for free. (See also, Scott Sigler’s take on this.)

While ACX doesn’t require exclusivity, they do put restrictions on authors and small publishers which severely limit the control we have over how we distribute our work. Like Apple with its iBooks creator and Amazon’s KDP Select service, ACX is, without offering an advance or any other compensation, restricting our rights to our work if we agree to use their services.

When we agree to limiting terms such as exclusivity with a market, independent authors are giving Amazon, Apple or whoever exactly those things that we don’t like about traditional publishers: the right to control how we distribute our work with little in return.

As independent producers, we need to think twice before agreeing to these limiting terms. Clearly, these companies think that our work is valuable – they wouldn’t be asking for exclusivity otherwise. If enough people refuse to use tools or services which limit our distribution option, these companies will be forced to change their terms of use.

We need to remember that we are the ones with the valuable commodity here – our creative output – and that we don’t owe anything to Apple or Amazon for letting us publish through their markets. They get a financial cut of our work anyway – restricting our distribution rights is well beyond reasonable.

Working…

January 7, 2012

So, with the incredible end of my IndieGoGo campaign, I’ve got a shot in the arm financially and motivationally. Which means I’m keeping plenty busy.

Final editing and audio recording of The Beauty of Our Weapons is coming along – it feels slooooowwww, but it’s actually moving ahead at a good pace. If the weather holds (I can’t record when it’s raining or windy), I should be done in a couple of weeks.

Then I can get final formatting done for the hard copies and start that process.

I’m also working on the short story commissioned by my patron, theoretically more than practically working on another novel and I have another short story percolating away in my brain. Busy, but happy – that’s how I like it!

(Check out the cover art by JT Lindroos. How awesome is that?!)

Success and progress

January 3, 2012

My IndieGoGo campaign closed along with 2011 and with great success.

I’m now busy getting the final editing out of the way and starting recording the audio. Watch this space for more information about the public release, which is tentatively scheduled for March 1, 2012.

Contributors to the campaign should watch their email for more information.

Self-publishing tips: ebooks

December 12, 2011

I recently wrote a long email to a friend who is looking to publish his first novel as as an ebook and asked me for some tips. Over 1600 words later, it dawned on me that other people might find this information helpful, so here’s a slightly edited version.

This deals exclusively with publishing ebooks only. I may write up a similar resource for self-publishing paper copies.

Copyright, ISBNs, imprints

You don’t need to do anything to copyright written work; in fact, there’s nothing you can do. However, when you make a digital or paper copy, ensure you have a copyright statement at the beginning (usually right after the title page/title matter). It looks like this:

Awesome Novel Title

by Author Name

Copyright 2012 Author Name

Published by imprint

ISBN 978-0-9999999-9-9

You’ll notice two things: the “published by” and ISBN. The first is optional, the second mandatory.

When you self-publish, you are the publisher (obvious, I know). Some marketplaces (Amazon is one) include this information on the sales page. There’s nothing wrong with using your name as the publisher.

This becomes particularly relevant because it is the publisher that is responsible for obtaining the ISBN. All books need one, and a different one per edition (separate ISBNs for ebooks, paperbacks, hardcovers etc.) Most distribution methods (Amazon’s Kindle Direct Publishing, Smashwords, CreateSpace, lulu.com – more about these later) will provide an ISBN for you, some with a fee, some without. In many cases you can find a way to get ISBNs for free.

However, if you are a Canadian publisher, you are entitled to free ISBNs. This is what I do – assign my own ISBNs, which ensures that I am always listed as the publisher. While I understand that Amazon et al haven’t enforced their rights to be listed as the publisher of work for people who used their ISBNs, they possibly could, therefore reducing your options if you wanted to publish elsewhere or remove your work from their marketplace. Given Amazon’s recent play to corner the ebook market further, I’m a little paranoid and prefer to control my own ISBNs. And, did I mention it’s free?

Canadians can set up an account and get a block of ISBNs at Canadian ISBN Service System (CISS) – Library and Archives Canada If you are resident of the US, you can purchase blocks of ISBNs at Bowker. Residents of other countries should check with their own governments’ websites, as Canada is not unique in offering this service to its residents.

Formatting Ebook Files

Turning your manuscript into an ebook can be simple or complicated. There are pay-for services (Jim and Zetta are well respected, but I’ve never used them) who will take a manuscript and make ebooks for you. There are also programs, like Scrivener (which I use anyway for writing) which will export in kindle (.mobi) and .epub formats.

You could also download Calibre, which is open source ebook library/conversion software. You could then use it to make ebook files from a .rtf version of your manuscript, though you’d need to carefully check the output.

However, for most people there is probably a better method, which is part of the next section.

Another issue is the cover. If you’re an artist, you can do a fine job on your own, with some research about what makes a good ebook cover. I’m not an artist and I did my own covers for my first three books. I’ve hired an artist the current one and the difference is astonishing (I’m working with JT Lindroos and am very, very happy). There are several good resources on what makes for a good ebook cover – I like this list at Unruly Guides. Also, browse through the various ebook stores and the covers there. You can see what works and what doesn’t.

Where/how to sell ebooks

I understand the thinking that Amazon is the 900 lb gorilla of ebook sales, so one should just stick with them. I do sell kindle versions of my books directly through Amazon’s Kindle Direct Publishing, though if you aren’t a US resident, I’m not sure I recommend it. If you don’t have a US (not US dollar, US bank) bank account, Amazon doesn’t send you any of your earnings until you reach $100. However, if you do have a US bank account, the threshold is $10, and they’ll directly deposit the amount into your bank account.

Regardless of the US bank account thing, I still strongly recommend you take a serious look at using smashwords.com to convert and distribute your book. Thier business model is pretty much the same as Amazon’s: you give them a cut of each copy sold, and there are no upfront fees at all. Smashwords has the following advantages:

They take a .doc copy of your manuscript and do the conversion to all ebook formats for you for free
They distribute via all the major ebook markets, including Amazon’s Kindle, Barnes & Noble Nook, the Apple iBookstore, Kobo and others
Your book appears on these partner marketplaces exactly the same as it would if you published there yourself
If you need ISBNs, they will supply them for free
Smashwords takes a slightly larger cut of these distributed copies (60/40 split), but pays via paypal quarterly for earnings over $10 USD, regardless of where you live
You can also sell directly on smashwords’ site for a greater cut of earnings (85%)
They create file formats which work for anyone with a computer – no need to restrict your audience to people with Amazon Kindles (or any other particular hardware)

There a good rundown of how the process works here: http://www.smashwords.com/about/how_to_publish_on_smashwords

I publish with smashwords and am very happy with them. If your manuscript is simply structured (eg. all the chapters start with the word “Chapter”) or you have MS Word and follow their detailed by simple instructions for formatting, I think their conversion process is as good as any other.

If you are not a US resident, you’ll need a US International Taxpayer Identification Number to sell on Amazon or smashwords. It took me a few months to get mine, so apply early. You can get the application form here[pdf] and more information at the IRS.

Price

Oy. Among self-publishing circles, this is the topic with the most discussion and the least agreement. Here’s what I can tell you: most of my books are prices at $2.99 USD. A new release I start out at $4.99 and reduce when the next one is coming soon. My first novel is priced at 99¢, but is also available for free download at various sites. I plan to reduce the price on the first book in my series to 99¢ when the third book is released in 2012.

Some people argue that pricing your book “too low” means that readers expect it to be schlock. Others argue that a low barrier to purchase means more sales/readers, and there’s a whole school of thought about the 99¢ ebook – there are forums and websites solely devoted to free and 99¢ Kindle books.

Ebooks of novels published by the big 6 traditional houses are priced all over the place, many over $15-20. The consensus among ebook readers seems to be that it’s too high and I agree. I don’t buy an ebook priced over $8 and $5 or less is my sweet spot. I’m quite cheap, though, so not a good bellwether.

This is a hard question and I don’t have the answer. If you figure it out, please tell me. How you price your book depends a lot on the answers to the next question:

What is your goal?

If you’re trying to make a living as a writer, the above probably isn’t the best way to go. The traditional route of agent -> traditional publisher will probably net you more money if you’re successful and build a career. However, few people are, in fact, successful at building a career that way.

If you just want people to read your work, you might do better releasing the novel for free on sites like Feedbooks.com and manybooks.net. I released my first novel on those sites and have had over 30,000 downloads on one site alone, plus dozens of excellent reviews. I probably got a few paying fans that way. I definitely got paying fans by releasing the books as a free audiobook download, but that’s a lot of work. If it sounds fun, look at the guidelines for authors at podiobooks.com.

If you’re looking to make a non-living career out of writing (my own goal – it’s never going to pay the bills, but it pays for itself with a bit left over), then going the pay-for ebook release is a good choice. You do need to be aware that just making the book available will not bring you readers. You need to find ways to let people know about it – get interviewed on podcasts about the kind of thing you write, get recommended by similar writers etc.

Podcasting the audiobooks through podiobooks.com got me most of my fans, with word of mouth next on the list. The marketing part is the aspect of the process I find most difficult, and there are several better resources than me to look at for that information. I recommend ePublish Unum and The Self Publishing Review as places to get started.

The executive summary is this:

Think seriously about what you want out of this endeavour
Honestly determine what you can and cannot do yourself
Determine how you can get paid
Consider using smashwords.com
Try to find a way a way to get your ISBNs for free

KDP Select – Nothing Good for Indie Authors

December 8, 2011

Recently, Amazon.com announced its KDP Select program. This allows authors who publish ebooks directly in Amazon’s Kindle Store to enrol their books in Amazon’s Kindle Owners’ Lending Library. According to Amazon “[t]he Kindle Owners’ Lending Library is a collection of books that Amazon Prime members who own a kindle can borrow once a month, with no due dates.”

Books that are borrowed would earn a share of a fixed pool of funds. In December 2011, the fund is $500,000. Amazon explains it thusly:

Your share of the Kindle Owners’ Lending Library Fund is calculated based on a share of the total number of qualified borrows of all participating KDP titles. For example, if the monthly fund amount is $500,000 and the total qualified borrows of all participating KDP titles is 100,000 in December and if your book was borrowed 1,500 times, you will earn 1.5% (1,500/100,000 = 1.5%), or $7,500 in December. (from the FAQ)

Sounds pretty great, right? I thought so, too, and was all ready to enrol my three Kindle titles in the program. Until I read the fine print: “When you choose KDP Select for a book, you’re committing to make the digital format of that book available exclusively through KDP. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc.”

From the Terms and Conditions:

Exclusivity. When you include a Digital Book in KDP Select, you give us the exclusive right to sell and distribute your Digital Book in digital format while your book is in KDP Select. During this period of exclusivity, you cannot sell or distribute, or give anyone else the right to sell or distribute, your Digital Book (or content that is reasonably likely to compete commercially with your Digital Book, diminish its value, or be confused with it), in digital format in any territory where you have rights.

So you are stuck with Amazon’s Kindle Store as the only place the digital copy of your book may appear. All those readers who don’t use Kindles or Kindle software have no way to access your book. Worse, still, all those readers who live somewhere not services by the Kindle Store, have no way to read your ebook. So, even if you want to sell (or give away) your book in Switzerland, where Amazon’s Kindle Store does not operate, you can’t.

“But,” you ask, “everyone uses Amazon, right? And there’s Kindle software for everything, PCs, Macs, smartphones, tablets. Who cares if I only sell on Amazon?”

Maybe you don’t care that you are forcing your readers to use only Kindle products. Maybe you don’t care that all those potential fans who already use other technologies will never see your book.

“What potential fans?” you say.

Well, according to Publishers Weekly, a recently study indicated that Amazon had 38% of the ebook market and its market share was dropping. Indeed, a reduction in market share is a fine reason for them to introduce this kind of program.

Let’s say that study is out of date, or just plain wrong. Let’s say Amazon actually has 50% market share. By making your books exclusively available on Amazon, participants in the KDP Select program are losing half their potential sales in exchange for the mere inclusion of their books in a list of books which include bestsellers by well known authors. The real potential for income generation by inclusion in the Select program has yet to be seen, but the cost is clear: the readers from all those other sales channels.

There’s no doubt in my mind that Amazon’s Kindle Direct Publishing program is overall a great boon to independent authors, but it seems evident to me that the KDP Select program is a net loss to independent authors who publish ebooks.

Think before you click Enrol.

“Homecoming” is up at Luna Station Quarterly

December 1, 2011

My drabble (100 word story) “Homecoming” is up at Luna Station Quarterly.

Help Me Release My Next Book

November 18, 2011

I’m going to be releasing my newest book, The Beauty of Our Weapons, in early 2012. To help fund the release, I’m raising money through IndieGoGo.

Please go take a look at the campaign and fund it if you can. There are great goodies for all contributions, including pre-release copies of the book in all the formats I usually publish.

And please pass it on. Even if you can’t contribute, please post on all the social media sites you use. The more exposure I get, the more successful this will be.

Thanks!